Part of growing into adulthood means tearing down and reconstructing your narrative. This is what introspective performer ABBY SAGE has done on her striking, intensely personal debut album, The Rot, arriving spring 2024 via Nettwerk.

In the months following 2021’s Fears Of Yours & Mine EP and 2022’s The Florist EP, the Toronto-born, Los Angeles-based Sage has an altered perspective — one that can only be achieved by the natural passage of time. “My last projects were quite observational,” Sage says. “I didn’t do as much internal digging as I would have liked. I was observing more than digesting my own self.”

Over a relatively short time span, Abby’s been praised by the likes of Billboard, Pigeons & Planes, FLAUNT, CLASH, The Line of Best Fit, Under The Radar, Ones To Watch, Exclaim!, Lyrical Lemonade, Sweety High, Early Rising, and more. Abby has graced the covers of Spotify’s esteemed playlists, Lorem and indie pop & chill playlists as well as inclusion on their New Music Friday, Fresh Finds, Indie All Stars playlists and more. She’s performed alongside the likes of Suki Waterhouse, Gus Dapperton, Vacations, Lexi Jayde, and more.

Now with 10 all-new original songs in her arsenal, The Rot was made in collaboration with The Florist’s London-based production team MyRiot aka Roy Kerr and Tim Bran, and Michael Coleman in LA. It’s a lush, layered alternative pop gem where Sage’s silky vocals kaleidoscopically twirl overtop dreamy synth-and-guitar melodies. Plunging new emotional depths, Sage uses The Rot as a lens to dig into her relationship with sex, anxiety around her own health, raw moments of loneliness, and, ultimately, accepting that change is inevitable.



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