Ella Smoker, aka gglum, is an 19 year old singer/songwriter/producer from Croydon, London. In early 2020 during her final year at school gglum self released her debut single ‘Why Don’t I Care?’, which she wrote and produced herself. With zero promotion and no online presence, the track quickly amassed over 150k streams. After showing her stripped back dreamy bedroom pop sensibilities on ‘Why Don’t I Care?’, gglum continued to develop her sound alongside by creating a string of singles that explored a more underground R&B sound with gglum’s hypnotically smooth voice the main constant.